Prepaid shoppers in US become increasingly price-sensitive

By A Bisht

According to a recent Compete survey, prepaid shoppers in US have become increasingly price-sensitive over the last 12 months indicates:

• 73% of prepaid shoppers agreed that they had cut back more on expenses this year compared to last year

• 75% recalled having spent more time shopping around for bargains in recent months

• 65% agreed that they have cut back on discretionary spending (e.g. eating out, etc)