Tuesday, May 15, 2012
As you know, Twitter acquired Summify, a social media summary tool in January this year.
The good thing is, Twitter has already found a use of the acquisition.
On the lines of Summify’s daily email digest of the most important content shared among connections on Summify’s social networks; Twitter announced only hours ago a Twitter Weekly Summary Email for millions of Twitter users.
Twitter Weekly Summary Email:
Twitter broke its Twitter Weekly Summary Email to the world as an email which allows users to receive “the best of Twitter in your inbox”.
This weekly summary email is provided by Summify and features the most relevant Tweets and stories shared by the people you’re connected to on Twitter.
Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.
This new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them. You can see who from your network retweeted or favorited these Tweets and click “View details” to retweet, favorite, reply or view the conversation around them.
You’ll find the option in your Notification Settings and it will look like this (the last item on at the bottom):
In case you don’t see the option yet. Then don’t worry. As Twitter will be gradually rolling out the feature over the next few weeks.
From the look of the things and similar summarizing emails received by Google+ and others; I think the Twitter Weekly Summary Email will benefit two kinds of people on Twitter. One are the marketers, who are using Twitter as their primary battleground; and the other, those twitter users who are using the social network for networking purposes (meeting with influential and top people from same profession).
For others, the email will be yet another weekly email in their inboxes.