Wednesday, June 20, 2012
According to comScore's latest white paper, The Power Of Like, the Exposure to earned and paid media on Facebook can change consumer purchase behavior on Facebook.
This Power of Likes is understood by Starbucks, who on a regular basis manages to benefit from the power -- People that were exposed to Starbucks, fans and friends of fans translated to a lift in offline purchase says comScore's Media Evagelist, Eli Goodman, in this video interview with Beet.TV
Why Facebook is Important to You if you are a Business or Online marketer?
Facebook accounts for one in every seven minutes spent online. Hence successfully deciphering how a 'like' can really help you and how its power is amplified, can lead a business/marketer to profit.
comScore's latest research suggests that a brand should focus its Facebook marketing campaigns on three dimesions:
1) Fan reach -- constituting exposure in the News Feed,
2) Engagement, which refers to fans directly interacting with brand page marketing content and
3) Amplification, that results in content reaching fans and their friends.