Black Friday contributes $595 Million in U.S. Online Holiday Spending

By A Bisht

Black Friday which has assumed a cult status in recent times has contributed in a big way to the first 27 days of the online retail of the November-December 2009 holiday season.

Total online spending in the first 27 days of the holiday season_______$10.57 billion

Online spending on Black Friday________________$595 million

Contribution of Black Friday to the Total online spending________5.6 percent

Thus every SIX of the 100 dollars spent during the first 27 days of the US festive season, were spent on Black Friday. --------