Share of gifts in Black Friday shopping this season

By A Bisht

To majority of shoppers Black Friday means buying stuff for themselves than for others.

According to a NPD Group study:

About 50 percent of sales during the most recent Black Friday went toward items not intended as gifts. In addition, 64 percent of shoppers revealed that they expect to buy items for themselves during the holiday season.

This season an average shopper is spending over $100 on stuffs for himself during this year's shopping binge, called "selfing,". --------