Online spending during US holiday season 2009

By A Bisht

According to a comScore report, the retail e-commerce spending (money spent online) for the US holiday season 2009, from November 1 through Christmas Eve, is approximately $27 Billion.

This year’s spending is 5 percent more than the same period a year ago.

The Online spending during corresponding period last year was $25.7 billion.

Salient features:

-- The Season had Early Start and a Strong Finish
--Larger Retailers Outperformed the Smaller Ones
--Consumer Electronics Category Showed the Strongest Growth
-- The E-commerce sector sales had fell 3 percent in 2008 holiday shopping season.
--The growth in the Online sales this year came from an increase in the number of people buying online; the money spent per buyer has actually declined slightly versus last year. --------