Look out for Platform-Independent Mobile AD Tools in 2010-11

Mobile platforms will become more diverse through 2012 although consolidation will not have started. In some markets, five or more platforms may have a significant presence. Therefore, tools that can reduce the burden of delivering installable applications to several platforms will be very attractive.

Platform-independent application development (AD) tools cannot deliver a "write once, run anywhere" equivalent to native code; however, they can significantly reduce the cost of delivering and supporting multiplatform applications that provide a more sophisticated experience than the mobile Web and operate outside signal coverage. --------

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