Share of Europeans using Cellphone satellite navigation in cars

In February 2010, 21.1 million consumers in five major cities in Europe used cellphone satellite navigation in cars. Out of these, some 68 percent (14.3 million users) accessed the service in a car or other vehicle, with 27 percent doing so while walking, running or cycling.

As per research firm comScore, mobile subscribers using handsets with advanced positioning technology, known as Assisted GPS (A-GPS), are even more likely to use maps in a vehicle. The A-GPS technology is increasingly common in smartphones.

So the higher incidence of A-GPS usage in cars suggests that the superior speed and precision in these devices are being used for more than just identifying locations -- they are being used as full in-car navigation systems. --------

No comments