Apple iPad shot with a Shot Gun – to get the message across

This is a creative (or destructive?) new way to get your message across. A tax preparation company has created an advert, in which an Apple iPad is being shot with a shot gun. The video is filmed with cameras especially able to handle high speed actions, so slowing down the video, shows the effect of the glass shattering as the bullet flies right through the back of the iPad.

The reason for the advert...

Paying too much for tax preparation is a lot like...throwing money away on______(yes you guessed right).

Whether the ad is successful in getting the intended message across is for you to decide; but from the mere look it appears as if an innocent iPad has to take to take the bullet for no valid reason.


No comments