RIM Mobile Ad Service launched for BlackBerry Developers

BlackBerry manufacturer Research In Motion today announced the launch of a mobile ad platform (dubbed the BlackBerry Application Platform) for developers. The mobile ad platform will pool in-app ad inventory for sale to partner ad networks, including Millennial Media and Jumptap.

According to RIM, the platform will allow developers to monetize their software more effectively by eliminating the need to manage relationships with multiple networks.

The developer will be receiving 60 percent of the resulting ad revenue. Apple, who recently launched a similar service called iAd, offers developers the same chunk of ad revenue. However, Apple keeps the ad inventory to itself, rather than passing it on to a network to sell.

The service will also be integrating mobile rich media technology from third-party vendors. --------

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