YouTube unveils new Trends Page: An analytic hub for the site

Google-owned video-sharing website, YouTube, has announced the launch of YouTube Trends, aimed at showcasing and keeping track of the most popular videos on the site. The initiative similar to Google Trends, keeps track of what is being searched on the search engine and how.

Calling the YouTube Trends, an analytic hub for the site, Kevin Allocca, YouTube Trends Manager, Explains the importance and utility of the newly unveiled Trends Page to the users as, "YouTube Trends is a destination for daily insight into the zeitgeist of the world's largest video site."

Why Google started Youtube Trends:

In Kevin Allocca’s words,

"The idea for YouTube Trends started with our desire to find new ways of identifying the viral and newsworthy content people love to share; and packaging it in an easy to digest format. With humongous amoung of data uploaded to Youtube every minute; we wanted one place to distill the videos people were sharing and discussing with their friends as well as understand what YouTube could teach us about our culture and current events.

Where to find it:, a page that will redirect to .

How will Youtube Trends work:

YouTube trends will feature algorithmically-generated feeds that highlight trending videos and topics on the right side of the page. On the top of the page, a '4 @ 4' section will be updated twice a day (4 @ 4 a.m. and 4 @ 4 p.m.) drawn from the feeds and from top video curation sites around the web.

What are additional Analytic offerings:

A blog with more in-depth and contextual explorations of videos, trends, and cultural phenomenon as seen through the lens of YouTube, using YouTube’s own internal data.

And a brand new dashboard that allows you to quickly explore what’s popular in different cities in the United States and in countries around the world, as well as within specific demographic sets.

Trends will also have billboard-style charts, cool data visualizations, and features highlighting what the YouTube ecosystem can tell us about major events as they unfold. As the project evolves, it will act as a laboratory for our engineers and staff to test out new ways of uncovering, displaying, and providing context for important or interesting video trends.

What this means:

Youtube Trends will monitor many sites, which are publishing and sharing videos and will share the videos that are being liked/viewed and shared most. Something which will be more informative to youtube and user both; compared to showing trending videos on Youtube only.

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