Facebook continues to struggle in Japan

Facebook’s policy of allowing nothing but real names (actually real sounding names) has made it struggle in Japan. To the extent that it never able to get its roots in the Land of rising Sun.

The Japanese are avid users of social networking, even mobile social networking, but always with usernames and avatars. Meanwhile Facebook in Japan, like everywhere else, favors real names, real pictures and real connections. A big dampener sort of for Japanese who are more eager to preserve their privacy than to join Facebook.

A recent survey found that 89 percent of Japanese internet users have said they are wary of using their real names online.

Japanese social networks like Mixi and Gree and American Twitter who don’t insist on Real names etc. are huge in Japan but Facebook is barely growing. --------

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