Groupon buys SoSasta to launch Groupon India

Deal marketplace leader Groupon, which offers daily deals on stuffs people use has launched Groupon India. To launch its Indian wing, Groupon bought Indian deals site In coming months will get the Groupon brand name and site design. Groupon India will serve deals in Hindi language too.

Financial terms of the deals were not disclosed.

Along with India, Groupon, the Chicago-based operator of websites for organizing group actions, has expanded itself to two more countries, Israel and South Africa. The vehicles in the said countries were Grouper ( in Israel and Twangoo ( in South Africa.

Groupon is backed by Accel Partners, Battery Ventures LP and New Enterprise Associates Inc.

How Groupon works:

Groupon negotiates unprecedented discounts with popular businesses in a city, and shares them with subscribers via free daily emails. Much like Indian Deals site BuzzinTown does. Only difference being Groupon has many additional features than BuzzinTown and it rolls out daily deals for thousands of cities around the world.

The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants in thousands of cities worldwide.


In just three months since launch, SoSasta has grown to run daily deals in 11 Indian cities. Serving Tel Aviv and surrounding cities since March 2010.

About Groupon

The current Silicon Valley favorite raised $950 Million from investors after rejecting a $6 Billion bid from Google. Two year old Groupon has been the talk with their phenomenal growth.

Groupon, launched in November 2008 in Chicago, features a daily best deal on the best stuff to do, eat, see and buy in more than 500 markets around the world (Groupon’s global network has more than 50 million subscribers in 40 countries).

Groupon employs more than 4,000 people worldwide.

In a win-win for businesses and consumers, Groupon delivers more than 650 daily deals globally. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $1.5 billion for consumers around the world. --------

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