Wine label-scanning mobile app to help You buy your Wine

Have difficulty buying wine? As being a less savvy wine consumer you are not sure about how it scores on taste and what food it pairs with!

A new mobile app will help you tide over this.

The free mobile phone application, called Natalie MacLean Wine Picks & Pairings, allows less-savvy wine consumers to scan bottle bar codes to get instant tasting notes, scores and food pairings. The application accomplishes this by photographing/snapping a picture of any bottle label's bar code to access a database of 150,000 wines at liquor stores across the United States and Canada.

A brain child of award-winning Canadian wine writer Natalie MacLean, a certified sommelier and author of "Red, White and Drunk All Over”, the app is the first of its kind that actually scans bar codes to search wines, instead of having to type in various descriptors.

The application— which also feature a virtual cellar, journal, and Facebook and Twitter integration — have been out for more than a year; the new scanning capability has been added now. The app is currently only available on iPhones only; but MacLean expects the scanning functionality upgrade for BlackBerry users within a couple weeks.

The app currently has over 100,000 users, which MacLean hopes will surge after the new functionality launch on Apple iPhone. --------

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