Bharti Launches Rupees 9999 Beetel Magiq 7 inch android tablet for price sensitive Indians

Bharti Enterprises Ltd., on Wednesday launched an Indian Rupees 9,999 ($220) 7-inch Google android based tablet in India. The tablet by Beetel Teletech Ltd., a unit of Bharti Enterprises Ltd., is aimed at capitalizing on the expected demand for cheap computing devices in the world's fastest-growing and second-largest mobile phone market.

Beetel Teletech's tablet, named Beetel Magiq, comes with a mobile radio and WiFi chip and runs on Android 2.2 Operating system. The tablet runs on an unnamed 1 Gigahertz chipset processor and contains a front and rear facing 2 megapixel camera.

Notably, India's second largest mobile services company, Reliance Communications Ltd., launched a similar $286, 7-inch Android tablet in India last week.

With the launch the two telecom players hope to offer cheap computing devices to those Indians, mostly in the country's rural areas, a viable alternative to at least 50 percent more pricier Personal Computers. The two companies hope that people in India will readily accept cheaper tablet computers to access internet, just as they adopted mobile phones to access telephone services before owning a landline phone; and finally transitioning to the smartphones from the basic mobile phones.

Notably, the above cheap tablet launches by top telecom companies in India are aimed at increasing data usage to help boost revenue and margins in a market where stiff competition has kept call tariffs at less than one U.S. cent a minute. --------

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