First Social Operating System unveiled

First Social Operating System unveiled

A new Startup, Unified, founded by Randi Zuckerberg (elder sister of Mark Zukerberg); Digitas; and Starcom Mediavest Group, has unveiled a Social Marketing Platform for Enterprises.
The platform aims at making handling big data easy for marketers and enterprises.

Claimed as the industry’s first “Social Operating Platform”, Unified says that the platform is for the brands/marketers that want to reach audiences across the growing landscape of social platforms.

The platform aims to streamline the entire cycle of marketing across major social ecosystems with technology especially intended for enterprise clients. This means executing effective campaigns on different social platforms like Facebook, Twitter, YouTube, StumbleUpon and other social services simultaneously, managing different strategies, different planning and buying processes, and different analytics tools, all from one single platform. Unified managed to streamline all these tasks with a patent-pending tool that manages each step of the process, from planning, buying and optimizing campaigns to analyzing earned media and determining returns on the investment.

According to Unified CEO Sheldon Owen, with social media advertising growing in size with each passing day; Unified felt a need to make the task less labour intensive; and hence come out with a platform which streamlines the entire cycle of marketing across major social ecosystems.

For whom the platform is for:

The platform is targeted at big companies and agencies; allowing them to review the performance of all its brands at a glance.

Unified, founded in April 2011, has its offices in New York and San Francisco. The Company claims that it has executed more than 3,000 social campaigns for a couple hundred brands, including Microsoft, BMW and GE, till now. --------

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