Nokia tops dual-SIM mobile phone market in India

Nokia tops dual-SIM mobile phone market in India

For some time now, Nokia was taking a beating from the Indian phone brands (local brands), in the low-end segment in India. This may have been a cause of worry for the Finnish mobile maker, who ruled the segment eternally in the country. But the recent rupee depreciation has come as a blessing for the most well known phone brand in the country.

Courtesy the recent rupee depreciation, the Indian phone brands are compelled to hike the price of low-end models, giving Nokia the opportunity to not only make a comeback in the low-end segment but also gained a remarkable lead in the dual-SIM phones segment.

Multi-SIM shipments accounted 54 per cent of the total handsets market during November 2011 in India; with Nokia leading the race with 19 per cent market share, followed by Micromax (7.1 per cent) and Karbonn (6.9 per cent), reports a media research.

Notably, Nokia recently launched budget Series 30 music phones, with dual SIM variant.

Impact of recent Rupee Depreciation:

Nokia benefited from the recent rupee decline as it mainly sources components for the low end phones from local market (Indian market). On contrary, the Indian phone makers such as Maxx Mobile, Lava, Micromax and Karbon were forced to increase price as the components of their phones are sourced from China and other Asian nations. --------

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