LinkedIn cofounder authors Start-up Book

In this world, countless people go the start-up way every day. And some of them write about their start-up journey as well. But a book on, ‘how to launch your start-up’, from the founders of globally popular start-ups, comes once in a while.

One such moment has come.

The Start-Up Of YOU is a recently released book co-written by Reid Hoffman.

Don’t know Reid Hoffman? He’s the LinkedIn cofounder (see picture).

The books is a must read for not only entrepreneurship bend of mind, but also for those who want to get a great job or want to grow in the one they are currently on.

The book, apart from presenting an interesting perspective based on the entrepreneurial experiences of the authors, also includes a number of practical exercises which can help you improve your networking and self-improvement skills.

The fact that the book keeps referring to the present LinkedIn and the authors’ other startups hence, if you have put much faith on LinkedIn, as a professional social network, then you will use LinkedIn much better after reading the book.

If asked to summarize, the book as its punch line says, tells the reader to do these thing “Adapt to the Future, Invest in Yourself, and Transform Your Career.” The book which particularly stresses on the need on ‘networking’ encourages the reader to do the things mentioned on its cover, all the time -- so that the change percolates deep inside.

Enlightening readers on the need for ‘networking’, the book suggests a reader to develop two circles. A small inner circle of a couple of key people – called professional allies – and an outer and larger circle of contacts – which can have hundreds of people. Your ‘networking effort’ is a success, if you along with the allies in the inner circle, are able to make a tangible improvement in the lives of the people, not only in both the circles, but beyond that.

The mantra of success the book offers, not only in start-up, job or Life:

Successful Networking <–> Continuous investment on self to improve and grow skill base <–> Taking intelligent risks <–> Pursuing breakout opportunities <–>Forging one’s own differentiated career plans <–> keep Adapting one’s life to new changes.

[Two-way arrows represent flow both ways]

The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

by: Reid Hoffman

publisher: Crown Business, published: 2012-02-14

ASIN: 0307888908

EAN: 9780307888907

sales rank: 137

price: $11.49 (new), $11.49 (used)

From the Author (s):

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.

Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.

Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:

* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships.
* Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap your network for information and intelligence that help you make smarter decisions.

A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.

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