Likeonomics is NOT About “How To get More Facebook Likes”, it’s about how to Be Successful Abroad

Many a times businesses and entrepreneurs feel that if they are successful at their home countries; they will be successful in abroad as well. A new book, titled Likeonomics by Rohit Bhargava, claims it’s not always the case.

According to the upcoming book, having an international background might look exceptional on your resume, but just because you're a phenomenal leader in your own country doesn't guarantee you'll find success as an international executive.

Rohit Bhargava says that following to business protocol in different cultures is not enough, when it come to success in a new market. What is required is to be able to influence people who already think of you as an "outsider." And if you don’t have ‘it’ a complex mix of right personality, value system, in conformance to your new battleground or work country, success will be miles away from you. A scenario which will not only cost your company a lot of money, but will hurt your resume as well.

Hence the book cautions the businesses and entrepreneurs from choosing people to go overseas using the same criteria they would use for domestic positions.

As a rule of thumb, before selecting anyone or self to take battle overseas, one should think about the country's valued traits and compare them with his/her own. If they're different, then one should honestly ask -- Are he/she/self willing to change, or can he/she/self change? The change includes not only adapting to valued traits and established among business fraternity in the international market; but also those traits which help you influence people who come from different cultures than you, The latter traits mean the ability to figure out quickly what people there care about, communicating with them accordingly, being an effective listener etc. Adaptation also means adapting to even those social norms and to a degree indulging in them; which are considered blasphemous in your home country, or in the market where you are already successful.

About Likeonomics:

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

by: Rohit Bhargava

publisher: Wiley, published: 2012-05-22

ASIN: 1118137531

EAN: 9781118137536

sales rank: 312866

price: $12.86 (new)

How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.

Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:
  • An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products
  • A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years
  • A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships
  • Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies
With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.


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