Facebook Marketing Company Buddy Media to be acquired by Salesforce

Salesforce.com, a Global enterprise software company (Cloud Computing), is all set to acquire Facebook marketing behemoth Buddy Media Inc. for $800 million, reports Forbes. The timing of the acquisition interests many, as the scepticism toward Facebook ad space is on a rise, since the time Facebook debuted on Nasdaq.

About Buddy Media:

Founded four years ago by Michael Lazerow, Buddy Media is an organization that enables corporations including ESPN, Ford, Hanes manage their brand presence on Facebook. Buddy Media has recently branched out to other social media platforms, including Twitter, LinkedIn, and Google+.

The company has raised $90 million in venture funding. Earlier this month, Buddy Media itself acquired social commerce and analytics firm Spinback. --------

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