Social Media Games: How They Caught the Eye of Capitalists

The massive growth of social media games (online games that are played on Facebook) cannot be denied. In less than 10 years, they have become leaders in the gaming industry. This was not the case 10 to 15 years, where it was dominated by game consoles and PCs.

Innovations in the social media industry have somewhat brought gamers to a whole new different realm that pretty much goes beyond quality graphics and sounds.

Because of the mentioned developments, even major players in the gambling industry are adapting to this methodology to reach more target audience. For instance, launched their own set of social games that can be accessed through Facebook and iOS Cheeky Bingo, Stardust Casino, and Slots Craze are some of the games that were released and pretty soon, more fun and dynamic ones will hit the market.

Obviously, social media games have caught the eye of capitalists who want to reach more audience that cannot be fulfilled with the use traditional video games. What makes them unique from other games to hit market?

One thing is for sure, the reach of Facebook pretty much gives it a huge advantage. Studies show that playing social media games is one of the most popular activities on the said social networking site. It is at par with chatting, browsing photos, and checking timelines, among others.

Further analysis show that about 33 percent of Facebook sessions include playing a social media game. Also, 66 percent of social media gamers spend at least 30 minutes per game and 40 percent of them play more than one game on a daily basis.

In addition to the abovementioned factors, the fact that Facebook can be accessed via mobile devices such as smart phones and tablets gave social media games a significant lift when it comes to accessibility.
Summing up

There are so many reasons why big-name companies and capitalists choose to invest in social media games, but two of the most notable ones are their popularity and accessibility. Because of these attributes, companies (including those from the gambling industry) can reach a huge audience in no time at all.
On the other hand, some may argue that the most significant advantage that social media games offer is the ability to integrate a particular brand into a game. Whatever the reason, it can be concluded that social media games are exceptional marketing tools that make businesses better.


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