Performance of Instagram Ads for Asia Pacific | Data Till

The first part of the series on the global rollout of Instagram ads shares the effectiveness of Instragram Ads for the businesses of all sizes on the platform from Asia Pacific. Below are the performance data for the most successful Instagram campaigns from Asia-Pacific to date:

• Over 400 campaigns have run globally on Instagram, with an average ad recall lift of 17pt (2.8X or nearly three times higher than other online advertising).

• 97% of campaigns saw significant lift in ad recall.

• From major retail brands to a specialist manufacturer, a media publisher, a global food company, and game developer, collated are five businesses that used Instagram in recent months to drive real business results in unique and creative ways.


No comments