Red iPhone 7 and Thinking about Quality

See it as some desultory thought. A thought which might be of some relevance today.

Not very long in the past (I think in April 2017), Apple launched a red iPhone 7 with a lower price tag. By quality standards, a red iPhone does not conform to Quality standard set by Apple for itself over the years. Notably, in addition to performance, pricing; Apple is known for products with premium looks.

That's why a red iPhone 7 from Apple was a dampener. May be this way the Company made itself more familiar with the masses in countries away from US.

While writing this piece, I don't know the market's response to the red iPhone 7; but I have a remote thought that over the years this looks and pricing strategy may hurt Apple.


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